UK

Author: Niklas Eriksen

Last Updated: 20 November, 2024

The whole gambling industry has grown massively ever since sports betting became legal in the UK in 1960, and today, the country has a wide selection of the world's best online betting apps and sites for bettors to choose from.

🇬🇧 Legal sports betting apps in UK:

Filters
Android
IOS
Web app
Sportsbooks
Horse Racing
Online casinos
Betfair
BONUS: 
£100
PROMO CODE: 
ZBBC01
A renowned sportsbook with a world-famous betting exchange. Betfair truly has it all, and with excellent offers such as daily odds boosts, this UK bookmaker suits brilliantly for both beginners and professionals.
Review
Bet now

18+. New customers only. T&Cs apply. Please gamble responsibly.

Bet365
BONUS: 
£30
PROMO CODE: 
-
A true giant of the online gambling industry. Unreal amount of betting options with great odds and top-notch live streaming service. Place your first 10£ bet to get 30£ in free bets!

It is against the law for those under the age of 18 to gamble and bet365 takes its responsibility to prevent underage gambling very seriously.

Unibet
BONUS: 
£40
PROMO CODE: 
-
With a top-tier mobile app, excellent live streaming options, great odds, a wide range of markets, and continuous promotions, Unibet has dominated the sports gambling scene in over 100 countries worldwide!

18+. New customers only. T&Cs apply. Please gamble responsibly.

BetMGM
BONUS: 
£40
PROMO CODE: 
-
Whether a seasoned gambler or a newcomer, BetMGM Sportsbook offers an unparalleled experience for all customers. Start with "Bet £10 / Gain £40" offer in UK.

18+. New customers only. T&Cs apply. Please gamble responsibly.

888Sport
BONUS: 
£30
PROMO CODE: 
-
Despite being way better than average initially, 888Sport has been steadily improving over the years in all areas. Deposit and bet 10£ to receive 30£ in free bets and a 10£ bonus for casino games!

18+. New customers only. T&Cs apply. Please gamble responsibly.

Ladbrokes
BONUS: 
£20
PROMO CODE: 
-
Ladbrokes has been UK punters' go-to bookmaker ever since 1886, so it's no wonder that it has quite the presence in the British betting sphere. New customers receive 4x5£ in free bets following a 5£ first bet!
Review
Bet now

18+. New customers only. T&Cs apply. Please gamble responsibly.

William Hill
BONUS: 
£30
PROMO CODE: 
R30
This traditional bookmaker is still one of the leading names in the business. Enjoy tons of promotions, daily offers, and all kinds of unique wagering opportunities. Bet 10£ and get 30£ in free bets.

18+. New customers only. T&Cs apply. Please gamble responsibly.

Sportingbet
BONUS: 
£50
PROMO CODE: 
-
Sportingbet offers new users up to £50 in free bets, providing a great opportunity to discover a variety of possibilities. The VIP program features Gold and Platinum levels, with Platinum including dedicated customer support.
Review
Bet now

18+. New customers only. T&Cs apply. Please gamble responsibly.

BetVictor
BONUS: 
£20
PROMO CODE: 
-
Bet £10 and get £20 on free bonuses. Betvictor delivers seamless experience to all players in UK. This fellow is well-recognized all around the world.

18+. New customers only. T&Cs apply. Please gamble responsibly.

Betano
BONUS: 
£30
PROMO CODE: 
-
Betano has recently launched its eagerly-awaited UK platform, offering new customers £30 in free bets when they sign up and place their first £10 bet.

18+. New customers only. T&Cs apply. Please gamble responsibly.

Leovegas
BONUS: 
£100
PROMO CODE: 
-
Right from the beginning, Leovegas has focused on the excellent mobile user experience, and the bookmaker has won multiple awards in this category. The casino platform is also state-of-the-art level.

18+. New customers only. T&Cs apply. Please gamble responsibly.

Betfred
BONUS: 
£60
PROMO CODE: 
BETFRED60
Over the years, Betfred has become one of the most popular online sportsbooks in the UK with brilliant bonuses, various promotions, enhanced odds, and a user-friendly mobile app for both IOS and Android!

18+. New customers only. T&Cs apply. Please gamble responsibly.

Bwin
BONUS: 
-
PROMO CODE: 
-
Even Bwin doesn't offer any starting bonuses at the moment, it doesn't mean that punter shouldn't give it a go. This great platform is filled with competitive odds and changing offers. Try out "edit-my-bet" and "odds boosting" features.

18+. New customers only. T&Cs apply. Please gamble responsibly.

NetBet
BONUS: 
£5
PROMO CODE: 
-
After being established in 2001, Netbet has made its presence known worldwide with a complete gambling platform including sports betting, slots, live casino games, poker, and lottery!

18+. New customers only. T&Cs apply. Please gamble responsibly.

Casumo
BONUS: 
£25
PROMO CODE: 
-
Casumo, a top platform in the UK, now offers players a 50% free bet cashback of up to £25 if their first bet loses.

18+. New customers only. T&Cs apply. Please gamble responsibly.

10Bet
BONUS: 
£50
PROMO CODE: 
PLAY10
10bet stands out for offering a 50% bonus up to £50, rewarding users right from the start with generous incentives. Do not forget to check out a vast selection of daily offers.
Review
Bet now

18+. New customers only. T&Cs apply. Please gamble responsibly.

Betway
BONUS: 
£30
PROMO CODE: 
-
Since its inception in 2006, Betway has evolved into a cornerstone of the gambling world, offering not just casino and sports betting options but also an extensive range of esports wagers.

18+. New customers only. T&Cs apply. Please gamble responsibly.

Kwiff
BONUS: 
£20
PROMO CODE: 
-
Kwiff holds a local license in its hands. Players from UK can prepare themselves for loads of fun. Journey starts with £20 bonus.
Review
Bet now

18+. New customers only. T&Cs apply. Please gamble responsibly.

HollywoodBets
BONUS: 
£20
PROMO CODE: 
-
Hollywood Bets is offering interesting promotion UK. You get £20 back to your account if your 1st and 2nd bet loses. This minimizes risks and its definitely worth of a shot.
Review
Bet now

18+. New customers only. T&Cs apply. Please gamble responsibly.

BetUK
BONUS: 
£30
PROMO CODE: 
-
Claim £30 in free bets by signing up, depositing, and wagering £10 on any sports market!
Review
Bet now

The free bet bonus is only for new customers. Opt-in required. T&C apply. The qualifying £10 minimum bet must be placed with the odds of 4/5 (1.8) or greater. Bonus is 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 18+.

UK Sports Betting App

Online sports betting in the UK - One of the top markets globally

The entire gambling industry in the United Kingdom stems from centuries ago and has changed considerably. However, in-person and online sports betting, as well as iGaming and casino gambling, are perfectly legal in the country and have been for quite a long time now.

For example, in the Victorian era, punters placed bets on a "gentleman's agreement." These were straight-up wagers without odds, and one could prevent the other party from running off with the stakes. In the 1800s, things got much easier with the introduction of bookmakers, all of which were primarily illegal. For the legal ones, UK punters could only place wagers on the tightly regulated courses and tracks.

Decades later, in 1960, lawmakers passed the Betting and Gaming Act, which legalized sports gambling, allowing off-course betting all over the country. Subsequently, lawmakers amended the act when they passed the Gambling Act of 2005. This same act controls all gambling activities, including online betting, in the United Kingdom.

With the introduction of the internet, the UK betting space saw a drastic change as people no longer needed to visit land-based bookies to place wagers on their favorite sports. This turnaround happened after lawmakers passed The Gambling Act 2005 (2005 c 19) to provide a new set of sports betting laws. The same act created the UK Gambling Commission to regulate all forms of gambling, which means that all sportsbooks and retail casinos in the country must obtain their licenses from the commission.

Currently, punters can place bets online through either betting sites or apps licensed to operate within the country. The sports gambling laws only prohibit bettors from using unlicensed offshore bookies. With that said, the United Kingdom is home to several trusted betting websites and apps worldwide, and the UKGC takes all necessary precautions to ensure that all online sports betting fanatics in the country are safe.

Sports betting legislation in UK

Is online sports betting legal in UK?Yes
Is in-person sports betting legal?Yes
Is daily fantasy sports legal?Yes
Is horse racing betting legal?Yes
Is political betting legal?Yes
Is eSports betting legal?Yes
How many legal sports betting apps are there in UK?170+
Legal age for sports betting in UK?18+
UK's tax rate for betting/gambling winnings0%
Who regulates sports betting in UK?The Gambling Commission

Placing bets is a pastime to many Britons, just like it is for the rest of the world, and today, bettors, given that you are above the age of 18, in the United Kingdom can place wagers on basically any sport or sporting event imaginable. However, aside from that, punters are bound by no other restrictions regarding sports gambling, which means that UK punters can wager on all kinds of sports, events, and competitions offered by licensed bookmakers in the country.

In fact, the UK sports gambling industry even came up with the first sports betting exchange in the world, Betfair. Horse race betting is also widely popular in the United Kingdom, and events such as Royal Ascot and Cheltenham Festival are among the most prestigious horse racing competitions in the whole world.

In addition to all that, Daily Fantasy Sports is legal in the country, but it's worth noting that the UK's DFS market is far smaller than North America's.

Recent updates from the UK’s sports betting scene

  • October 31, 2024: Virgin Bet hosts its second Women's Day at the November Handicap on November 9 at Doncaster Racecourse, celebrating women's contributions to racing. Building on last year's debut event at Ayr Racecourse, it aims to promote diversity and inclusivity in the sport, aligning with Virgin Bet's commitment to breaking barriers in racing and sports.

  • October 31, 2024: The UK Gambling Commission reported a 6% year-on-year rise in online real event betting GGY to £453 million. Despite a 10% drop in bets, average monthly active accounts grew 9%, indicating higher wagers per bettor.

  • October 28, 2024: EasyJet founder Stelios Haji-Ioannou has entered online sports betting with EasyBet, a UK sportsbook launched in partnership with Triplebet under a white-label deal. Triplebet, a company behind the Matchbook betting exchange, provides the infrastructure, while Haji-Ioannou earns branding fees.

  • October 24, 2024: William Hill will sponsor the County Handicap Hurdle at the Cheltenham Festival on Gold Cup Day, March 14, 2025, marking its return to a major jump racing event. The race is a highlight of the Festival, drawing significant participation and anticipation.

  • October 23, 2024: Premier League clubs, including Aston Villa, Everton, Brentford, Nottingham Forest, Southampton, and Fulham, are accused of breaching rules by not offering adult kits without gambling sponsor logos. Sponsors include Betano (Villa), Stake.com (Everton), Hollywood Bets (Brentford), Kaiyun (Nottingham Forest), Rollbit (Southampton), and SBOTOP (Fulham).

All legal gambling options in UK

Are online casinos legal in UK?Yes
Are retail casinos legal?Yes
Are social casinos legal?Yes
Is online poker legal?Yes
Is the lottery legal?Yes

With the wide variety of betting and gambling apps available, UK bettors have endless wagering options at their fingertips. In addition, retail gambling establishments allow Britons to wager on poker, casino games, horse races, bingo, and lottery. Of course, slots and live casino games are also available on online casinos that have just obtained UKGC licenses.

The UK gambling market is the biggest in Europe and is estimated to face an annual growth of 5.25% from 2022-2026. So, it is clear that the country is truly a hotspot of the global online gambling scene.

Other gambling-related news & stories from the UK

  • November 11, 2024: GambleAware has criticized the UK's gambling marketing rules as too lenient, warning they may expose vulnerable groups to harm. A report by the University of Bristol and Ipsos highlights that Britain trails behind European nations like Belgium, Germany, Spain, and the Netherlands, which enforce stricter advertising regulations.

  • October 31, 2024: UK gambling firms like Flutter and Entain welcome the Autumn Budget, which left gambling tax rates unchanged, avoiding a feared hike in Remote Gambling Duty (RGD). The current 21% RGD rate could have risen to 50%, a move that would have severely impacted an industry already facing stricter regulations.

  • October 31, 2024: The UK Gambling Commission reported a £1.32 billion gross gambling yield (GGY) for Q3 ending 30 September, an 11% rise driven by a record 16% growth in online slots revenue. Monthly active accounts increased 8%, and total bets across all verticals rose 12% to £25.2 billion, though GGY fell short of the previous quarter's £1.46 billion.

  • October 25, 2024: The UK Gambling Commission and Malta Gaming Authority sign a Memorandum of Understanding to enhance collaboration. The agreement focuses on sharing intelligence to improve consumer protection, combat criminal activity, and safeguard vulnerable players from gambling-related harm.

  • October 21, 2024: The UK Gambling Commission launches its first comprehensive study on the black market, aiming to understand consumer use of unlicensed gambling sites and improve tracking and regulation. Initial findings are expected by spring 2025.

UK - Some commonly asked questions (FAQ)

Are there any legal restrictions in the UK's sports betting landscape?

If you are just above 18, you can legally bet on sports and play casino games, both online and in-person, in the UK on any operator licensed by the UKGC. Even betting on politics and eSports is legal, as are daily fantasy sports.

What impact has legalized sports betting had on the UK's economy?

During the 2023 calendar year alone, the UK government collected a whopping £3.4bn ($4.3bn) in betting and gaming taxes, so it's fair to say that the UK gambling industry contributes vigorously to the country's overall economy.

How much money do people from the UK spend on sports betting?

According to the studies, bettors from the UK spend around £141 ($178.38) annually, or in turn, £2.70 per week ($3.42) on all types of gambling. Sports betting has, however, only a 4% market share among the Brits, with lottery (16%) dominating the scene.

What is the largest fine the UK Gambling Commission has ever issued?

In March 2023, the UKGC handed the largest-ever £19.2M ($23.7M) fine to the William Hill betting group for failings regarding customer protection and anti-money laundering control. This is still the record penalty in the UK gambling market's history.