In Africa, Kenya is the third-largest gambling market besides South Africa and Nigeria. As early as 1966, the country legalized gambling specifically for games of chance and sports through the Betting Lotteries and Gaming Act. The Betting Control and Licensing Board came into effect the same year and regulates all sports betting and gambling companies.

Since then, the gaming market has become vast and lucrative, and now all Kenyan bettors have access to an array of betting apps, most of which provide an enormous variety of betting choices.

🇰🇪 Legal sports betting apps in Kenya:

Arvostelu 5/5
Betway review
Betway is an excellent choice for the first sportsbook. The simple layout makes it easy to operate, and daily promotions are a delightful way to boost the experience.
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Arvostelu 5/5
NetBet review
Thousands of players around the globe trust NetBet. Extensive sportsbook allows betting on various sports and events very quickly.
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Betsafe review
Betsafe is a solid choice for every player. This booker is one of the biggest phenomenons in Europe, and it's known for excellent service and wide selection. Now available in Africa!
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Arvostelu 4/5
Fully licensed and safe, 10Bet is an old but gold option for any wagering needs. You can join a "10 club" for exclusive promotions and free opportunities if you like it.
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Arvostelu 5/5
Bet365 review
Bet365 is one of the most successful sportsbooks, and it's very well known all around the globe. Outstanding quality and undisputed professionalism in one place.
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Zulabet has gained significant popularity over the years, and it's no wonder. This bad boy delivers excellent customer service and very competitive odds.
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Arvostelu 3/5
The peak of the gaming revolution. Evobet is a modern platform for wagering, and it works fluently. Check out a professional sportsbook and hundreds of games.
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Arvostelu 4/5 review
Curacao-based Betonline has made a remarkable career, especially in the American markets. This fellow has everything you could wish for—a vast selection and quality.
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Arvostelu 3/5
BetUS review
The name is not the whole truth. Besides American markets, this Curacao-based platform provides excellent services for players worldwide.
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MyBookie review
Everything, anytime, and anywhere - This is Mybookie. Benefit from daily promotions and keep up with the fascinating events with this platform. This popular bookmaker is open to worldwide players.
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Kenya Sports Betting Apps

Online Sports Betting Sites And Apps In Kenya

As every form of gambling is legal, provided that players enjoy gaming on licensed platforms, it's clear that Kenya's stand on sports betting is not complicated. The 1966 Betting Lotteries and Gaming Act requires that all Kenyan sportsbooks apply for a license and pay annual fees and taxes to the government.

Since 2011, the Betting Control and Licensing Board has licensed several online and retail sportsbooks, and today, players can bet through mobile apps and websites or place bets physically at a retail shop. Furthermore, sportsbooks must show their gambling license at the bottom of their website, which helps players identify legal betting sites.

The Kenyan gambling market is not country-specific in terms of online gambling. State-regulated bookies and offshore online sportsbooks with a proper gaming license from a recognized regulatory body can serve bettors freely. These valid and legit operators include platforms licensed by the Malta Gaming Authority and the UK Gambling Commission. Most accept Kenyan bettors, so finding one should be fairly easy.

Bettors can wager legally on these online bookies without breaking any Kenyan laws. However, they are not under government protection in legal disputes with the holding site.

So, joining a betting site licensed by the government in Kenya gives players protection in the unlikely event that they experience difficulties with the bookmaker paying out their money. Therefore, players who enjoy offshore gambling should choose platforms with good reputations to avoid losses.

Sports Betting Legislation in Kenya

Due to the early establishment of a regulatory body, the betting industry in Kenya has evolved in line with most countries. As a result, acquiring licenses was easy, which allowed gambling businesses to grow at a productive pace.

Gambling laws were established in the country in 1966 through the Betting Lotteries and Gaming Act of the United Kingdom, and the Betting Control and Licensing Board (BCLB) was formed during this time. It was set up to regulate and license all gambling activities in the country, and after the government passed the law, 30 brick-and-mortar casinos were launched in major cities.

In 2011, the Kenyan government legalized online sports betting, and SportPesa was the first sportsbook on the market in 2013. Before the establishment of BCLB, gambling in Kenya had to be done physically through land-based casinos, and during this time, no regulation governed how players gambled.

Currently, all forms of gambling, including online casino betting and retail casinos, are legal only if they are licensed. Thanks to comprehensive internet coverage, most players in the country prefer online betting. Nevertheless, some punters enjoy the thrill and excitement of physical casinos and retail shops.

Types Of Gambling Legal In Kenya

With the highest number of young gambling players in Africa, the Kenyan gambling market is enormous and still growing fast. Dominated by sports betting, particularly football, the Kenyan market offers a considerable portion of its betting options to European leagues.

There are 30 land-based licensed casinos, including the Casino Flamingo, the Mayfair Casino, the Captain's Club in Nairobi, the Golden Key Casino, and the Senator Casino in Mombasa. Popular games include blackjack, poker, and roulette, and Bettors can find around 200 gaming tables and 1300 slot machines across Kenya.

The country offers a liberal market for legal gambling, and the options for local betting are vast. Essentially, players can bet on any sport available without restrictions.

Sports gambling news and updates from Kenya in 2023

  • June 13, 2023: The Kenya Revenue Authority (KRA) integrates an additional 87 sports betting firms into its real-time tax payment system to combat tax evasion. With 123 sportsbook operators now on-boarded, they must go live by the end of the month or face license renewal issues.

  • May 26, 2023: Sports betting operators urge the Kenyan government to eliminate the excise duty on betting amounts to prevent the growth of offshore betting and revenue loss. They argue that the burden has led companies to register in neighboring countries to avoid taxes while operating in Kenya.

  • May 23, 2023: The Media Council of Kenya (MCK) calls on the media to stay alert regarding gambling advertisements, expressing worry about their rise. MCK's CEO David Omwoyo Omwoyo emphasized that gambling ads should only promote licensed activities.

  • April 18, 2023: The government demands all online betting and gambling companies in Kenya integrate their data with the Kenya Revenue Authority's real-time system by the end of June or risk losing their license renewal. This requirement aims to combat tax evasion in the sector, particularly among smaller players.

  • February 7, 2023: The Employment and Labour Court has ruled that gambling firm Betika must pay its former technology boss his full dues of over Sh12.5 million (nearly 90,000 USD). Following fraud allegations, the court rejected Betika's application to withhold two-thirds of Gitonga's terminal dues.

The Most Popular Sports Betting Sites In Kenya

While the Kenyan market is flooded with plenty of sportsbooks, a few stand out.

First, we have 22Bet, a betting app known for its excellent market coverage and undeniable love for football and tennis. Like all good betting sites in Kenya, they accept Kenyan shillings and allow deposits via M-Pesa. The bookie was launched in 2017 and is a perfect destination for live betting enthusiasts.

Another rewarding bookie is Betway which was established in Kenya back in 2015. It is mobile-friendly and easy to navigate, therefore ideal for beginners. Here, bettors can deposit easily using M-Pesa or Airtel Money, but the online casino games are insufficient, and the cash-out offers aren't liberal.

BetKing, established in 2020, is yet another bookie that is truly a well-rounded sportsbook. It has plenty of betting offers for Kenyan players and high betting odds across all sports. Top features include free data and re-bets, but there is no online casino section on the site, and live streaming options aren't available either.

A new entrant into the Kenyan market, Melbet, launched in 2020. It has excellent welcome bonuses and promotions and accepts M-Pesa transactions. The platform's love for football, rugby, and tennis is also evident.

Kenya - Some commonly asked questions (FAQ):

Is sports betting legal in Kenya?

Yes, it is. Online sports betting became regulated in Kenya in 2011 by the Betting Control and Licensing Board, and the first online sportsbook went live in 2013 after receiving an operating license from the board.

What are the most popular betting sites that accept players from Kenya?

There are now around 30 sportsbook sites and apps licensed to operate in the country, and even some of the most notable names in the global betting market have tipped their toes to the Kenyan gambling scene.

Are other types of online gambling games legal in Kenya?

In addition to regular sports betting, several online casinos will feature hundreds of slot games that are legal to gamble on in Kenya. Moreover, most top-tier casinos offer options to cater to all players' preferences.

What sports can I bet on in Kenya?

Online bookies are great for sporting fans in Kenya who want to have a flurry, and football is the most popular sport to bet on. The action focuses primarily on the EPL, and Kenyans are enthusiastic about cricket and rugby.

What types of betting options are available at Kenya online sportsbooks?

Top Kenya betting sites offer a variety of bet types allowing players to place different bets in specific combinations to get a more spread-out chance of winning. So, the selection here is quite the same as in the other countries.

Do Kenya betting sites also offer apps for players?

The best sports betting sites in Kenya offer mobile wagering options. Many sportsbooks supply apps to install on a tablet or smartphone, while others provide access through the web browser.